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Holm Braeuer's avatar

I grew up in a world in which demand surpassed supply. It didn't feel like paradise ...

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Dirk Hohnstraeter's avatar

Thanks for sharing, Holm. Acknowledging the vast difference between voluntarily consuming less and having no choice is crucial.

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Uwe Ellinghaus's avatar

Good call! Consumption maybe "unloved", yet it is the foundation of economical well being and growth which then form the basis for political and social stability. Whilst consumers might feel more vulnerable than ever, in an age where everybody wants to be victimized, the truth is that consumers never had more power, more choice and more price transparency than today.

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Dirk Hohnstraeter's avatar

Thanks, Uwe. I think you raise an interesting point. Very often, when things work, people take them for granted and forget how much effort they require. From this perspective, the criticism of consumption paradoxically is a phenomenon of prosperity.

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